Most Moroccan restaurant branding falls into two traps: over-romanticized heritage or generic modern minimalism with zero soul. More & Co refused both.
When the team at More & Co approached us to help them build a contemporary F&B identity, they came prepared to root it in real cultural cues, and so we designed More & Co to perform across packaging design, restaurant branding, and delivery-first experiences in the GCC and beyond.
We stripped the category down to what actually matters: rituals, symbols, and everyday references that people recognize without being spoon-fed. Tea culture, street observations, coins, animals, and details that exist beyond the tourist version of Morocco.
From there, we built a brand system that behaves like a system, and not a one-off design exercise.
More & Co was designed to win in the real world, where attention is short, competition is brutal, and aesthetics alone don’t save you. This is Moroccan branding, rethought for how people actually consume today.
Packaging for More & Co couldn’t have been treated as an afterthought, because this is where a brand lives its most honest life. Every surface, from takeaway boxes to paper bags, was designed to carry the same tension between tradition and modernity.
We introduced a system that feels modular yet expressive: bold color blocking, clean typography, and playful editorial-style layouts that almost read like printed matter rather than packaging.
Soft pink, royal blue, and terracotta red act together with purpose, balancing warmth, vibrancy, and confidence into a palette that feels both culturally rooted and refreshingly current.
Hand-illustrated stickers became the brand’s cultural shorthand, capturing everyday Moroccan moments, symbols, and quirks. From tea rituals to coins and animals, each element adds personality, turning packaging into a layered storytelling surface.
More & Co is what happens when culture is observed instead of borrowed… and then translated with intent. This is a brand that moves easily between nostalgia and now, built to be seen, held, and remembered.
