The industry speaks out about the pitching process in the Middle East, while brands give their side of the story to Campaign Middle East editor Justin Harper.

There’s a sort of confidence found only in brands that have confidence. This article is about how to confidently present your company as a brand to the world, while avoiding the mistakes that keep on being repeated for lack of knowledge by business owners.

Embrace change, put your customers on the throne, shake up your strategies with data, collaborate, study the competition, be authentic, master the art of adaptability, and embark on a never-ending quest for growth.